The Life And Hard Times Of Grantly Marshall :: essays research papers

The Life and Hard Times of Grantly Marshall Would anyone be able to envision having no cash, hardly any companions, and no way to succeed throughout everyday life? Indeed, for one individual this circumstance is very genuine. Grantly Reed Marshall, a 18-year-old secondary school understudy from Franklin Square, Ohio, had huge dreams yet minimal expenditure. Grantly had arrived at a vital time in his life. He frantically needed to go to school. Grantly's kin were a lot more astute than he was, just like his folks. None of his colleagues anticipated Grantly to add up to anything, however this made him increasingly decided. Grantly's family was altogether different. They had one light in their whole house. Grantly got his name when his mom read the book Childbirth Without Agony, by Dr. Grantly Reed. His dad ran for president in 1928 under the Communist Party. During this period in his life when they for the most part avoided him from the other kids, and was the least fortunate he could ever be, Grantly needed above all else to go to school. The best things Grantly realized how to do was act and recount verse. He would retain verse with in excess of twenty refrains in a week and recount them to any individual who might hear him out talk. At long last, with grants, understudy help and different occupations Grantly satisfied his fantasy about going to school. Studying theater Grantly graduated Kent State College in 1972 with distinction. After he graduated, Grantly acted in neighborhood theaters for half a month and at that point chose to never really Summer Olympics in Munich, Germany. Only weeks prior he was to leave Grantly's dad became sick and kicked the bucket in a matter of seconds there after. Grantly realized his dad would need him to go to the Olympics in any case so off he went to Germany. Since he was such an enthusiastic speaker Grantly could talk numerous dialects and had no issues in Europe. A couple of individuals Grantly did know and was companions with started to ponder about him after the Summer Games finished and he didn't return. At that point, one day Gary Johnson, one of Grantly's just companion's gotten a call. It was as a matter of fact Grantly. It wound up that Grantly cherished Germany and he found a new line of work as a German Mailman. Gary had a lot progressively significant conversations with Grantly. These discussions didn't cost both of them a penny on the grounds that Grantly consistently called from the mail station. This made Gary mindful at the same time, they were never gotten. Grantly, by and by began acting and discussing verse. Individuals started to notice how great he was and Grantly started to befriend progressively significant individuals in Munich.

Change is a consistent issue for the modern organisation. Discuss the various ways in which the employee may offer effective resistance to this change.

Theoretical Current associations are reliably inclined to authoritative change. Change reflects business development and speaks to the necessities of society. Subsequently, organizations frequently make changes as per cultural needs by concentrating on the client and showcasing instead of concentrating simply on creation (The Times, 2012: 1). While change is regularly seen decidedly, this isn't generally the situation and change is here and there opposed by representatives. This occurs for various reasons with one of the primary ones being shock. Representatives by and large don’t acknowledge changes being made out of the blue as it furnishes them with a â€Å"threatening feeling of unevenness in the workplace† (Kreitner, 2008: 434). An absence of understanding and an absence of aptitudes are further reasons why representatives might need to oppose change and except if compelling preparing on change is given, workers will in all likelihood see positive changes adversely (Kreitner, 2008: 434). The different manners by which the representative may offer protection from change will be talked about in this exposition by examining a scope of models and structures that help to set up the adequacy of progress. Presentation Worker protection from change can be bothersome as it puts an obstruction in the method of business advancement and hierarchical change. Be that as it may, there are sure conditions where representative protection from change is seen in a positive light. By opposing change and exhibiting their purposes behind doing as such, workers may really be empowering change by offering elective arrangements and alternatives. As called attention to by de Jager; â€Å"the thought that any individual who addresses the requirement for change has a mentality issue is basically off-base, since it limits past accomplishments, yet in addition since it makes us powerless against unpredictable and less than ideal change† (de Jager, 2001: 25). Hence, while some may consider worker protection from change ill bred and unwarranted (Piderit, 2000: 26), others might be believe it to be â€Å"very viable, very powerful† and a â€Å"very valuable endurance mechanism† (de Jager, 2001: 25). A business might need to actuate authoritative change that is unseemly or wrong and â€Å"just as strife can once in a while be utilized helpfully for change, real obstruction may realize extra hierarchical change† (Folger and Skarlicki, 1999: 37). This exposition will show how workers can offer real protection from change by recommending elective hierarchical change structures that will assist with advancing supportability and aid business improvement. This will be finished by taking a gander at different hierarchical change models and structures that will furnish workers with the capacity to oppose change by offering extra alternatives, which they accept will be to the greatest advantage of the association. Worker opposition may prompt proposed change activities being revaluated by the executives who may then think about the most suitable change for the business, as suggested by the representative. The procedure of progress inside an association isn’t pretty much making a change that people will have the option to oppose, yet rather the progress that will suit the change (Bridges, 1991: 3). Except if progress happens, it is improbable that the change will be viable. It is in this manner significant that workers are equ ipped for opposing change with the goal that they can offer elective arrangements that might be more qualified to hierarchical necessities. Therefore, representative protection from change is a significant supporter of actualizing powerful change inside an association. Primary Body Burke-Litwin Model (1992) The Organizational Transformation Process, created by Burke and Litwin (1992: 1), is one of the fundamental models that can be utilized to actualize change inside an association. Representatives can utilize this model to offer protection from change by offering elective arrangements that would be more qualified to the association. Representatives can utilize this model to show the different drivers of progress by positioning them as far as significance (Jex, 2002: 442). The most significant variables are highlighted at the top, with the lower layers getting logically less significant. By utilizing this model, a worker will have the option to show that the entirety of the elements for change are interrelated and that an adjustment in one factor will influence an adjustment in the entirety of different elements. Associations along these lines need to consider whether the effect a change will have upon different components will assist the business with remaining maintainable (Hertwich, 2006: 10). As the outer condition is at the highest point of the model, this is the primary factor that is probably going to impact change. A worker can oppose change by offering an elective arrangement that considers the requirements of the outside condition (World Commission on Environment and Development, 2011: 1).Porras and Robertson’s Model (1992)Porras and Robertson’s Model of Organizational Change was created in 1992 to assist people with seeing how to move toward hierarchical change. This model is like the Burke-Litwin model in that it proposes that the outside condition is the fundamental influencer of authoritative change. Nonetheless, this model additionally proposes that the goals of the association are the fundamental drivers of progress and that hierarchical course of action, physical setting, social elements and innovation all add to the changing condition of any association. In actuality, a worker will have the opt ion to depend on this model to successfully oppose change by connoting how the change isn't as per the general goals of the business. Rather they can offer an elective change arrangement that is progressively much the same as the hierarchical course of action and physical setting of the business just as social elements and innovation. A change can be offered that improves the exhibition of the association, while additionally looking to propel singular turn of events. Henceforth, as has been set up; â€Å"behaviour change is the key interceding variable in hierarchical change† (Jex, 2002: 444). In the event that a representative can exhibit that singular conduct will be adjusted as per the requirements of the outer condition, hierarchical change will probably happen. As this model spotlights on singular conduct, wanted work practices will be better accomplished, which will influence the demeanor of the association by and large. This hypothesis doesn't, in any case, center arou nd current perspectives and along these lines neglects to adjust to consider the changing environment.Lewin’s Force Field AnalysisThe Force Field Analysis model, created by Lewin in 1951 will assist a representative with resisting change by giving a system which takes a gander at the limiting components (powers) to change. In this examination, there are two distinct kinds of powers, which are powers for change (main thrusts) and powers against change (opposing powers). A worker can utilize the opposing powers to keep a specific change from occurring and utilize the main thrusts to offer an elective change. These powers can assist the worker with alleviating any issues that are probably going to emerge with change the board by helping the association to comprehend the impacts a change will have upon the association. In exhibiting why a specific change ought not happen, the representative will be required to show that the controlling powers surpass the main thrusts. On the off chance that this can be learned, at that point the association change ought not produce results. On the off chance that the representatives need to propose an elective change, they will be required to show that main impetuses of the new proposed change surpass the controlling powers. On the off chance that they can build up this, at that point the new change should happen as it would be viewed as helpful to the association. This model is helpful to outline a procedure of progress as it is straightforward, however it appears as if each stage could in actuality be extended with the goal that people can comprehend the procedure of progress much more easily.Porter’s Generic Value Chain Analysis The Value Chain Theory, created by Michael Porter, causes associations to choose whether changes to the structure of the association are required (Porter et al; 2007: 706). A worker can utilize this model to show how the association needn't bother with the change it needs to stand up to. T he worker can do this by examining the exercises of the association, and the expenses related with them, to choose whether the proposed action is beneficial or not. The worth chain exercises comprise of essential and bolster exercises. While the essential exercises comprise of inbound coordinations, tasks, outbound coordinations, promoting and deals and administration, the help exercises comprise of acquirement, framework, human asset the board and innovative turn of events (Porter et al; 2007: 706). The point of checking on these exercises is to consider whether the client can be offered a degree of significant worth that surpasses the expenses of the exercises, bringing about a benefit. This will likewise rely on whether the associations exercises can be performed effectively. By utilizing this idea, the representative will have the option to show that the client can't be offered a degree of significant worth that surpasses the expense of the exercises and that no benefit can be a cquired from the change therefore. This is a powerful way a representative will have the option to oppose change as it gives the worker the opportunity to show how the proposed change doesn't have any productive worth. In any case, it is probably going to demonstrate very hard for a representative to actualize this model because of the way that workers won't approach certain data about the association and the change.Change Analysis Process Because of how significant it is for hierarchical changes to be appropriately broke down before they are executed so as to limit any related dangers, a worker could utilize

The Prime of Miss Jean Brodie by Muriel Spark Essay -- Education Educa

The Prime of Miss Jean Brodie by Muriel Spark Miss Brodie neglects to be a decent instructor since she educates voluntarily, gives her understudies wrong impressions, and showcases amateurish conduct towards her staff and students. As a teacher in Edinburgh during the 1930’s there were numerous principles and guidelines that instructors needed to hold fast to so as to effectively take care of the brains of their young students. Teachers had even more a duty during this period than today since school was the main wellspring of data and training that individuals could get. Because of this reality, the administration set severe arrangements and educational programs (and still do) that instructors must follow with the goal that understudies could grow up to turn out to be well round people. Miss Brodie appeared to evade, affront or essentially overlook a portion of the educational plan that was given, and show her understudies on her own conditions. A case of this is when Miss Brodie is telling the young ladies that she and Miss MacKay have an extreme distinction in their principals of instruction. Miss Brodie has told Miss MacKay that the young ladies will be outfitted with the important data expected to fi nish the finish of term tests. After she says this to the headmistress, Miss Brodie says to the young ladies:      I trust you young ladies to try sincerely and attempt to scratch through (the tests), regardless of whether you become familiar with the stuff and overlook it the following day. This announcement is telling the young ladies that she doesn't have faith in the necessary educational program and she wouldn’t care on the off chance that they have overlooked it after their tests. She just needs the young ladies to investigation of these tests with the goal that she can have a reason to brag to Miss MacKay, seeing the young ladies do well in them isn't her essential concern. Another case voluntarily was her exercise under the Elm tree where she disclosed to her understudies about her vacation in Egypt. It is clear that Miss Brodie is claiming to encourage her understudies however attempting to cause it to stop authentic for all who view her concealed class when she says to her understudies: Hold up your books, prop them up in you hands, if there should be an occurrence of any gatecrashers, we are doing out history lesson†¦our poetry†¦English language. Despite the fact that Miss Brodie’s exercises were to some degree instructive and her understudies learnt new ideas and thoughts, the schools during that time would not permit â€Å"freestyle teaching† in light of the fact that it made the understudies excessively reprehensive. By sett... ...f desire with Mr. Lloyd just makes a poor picture for the understudies to have of her. Miss Brodie’s threatening vibe toward Miss MacKay additionally shows her failure to keep up an expert way. She is continually revealing to her understudies by implication the she doesn't care for Miss MacKay through different strategies. At the point when Miss Brodie lashes out to Miss Mackay for attempting to cause her to leave, she exacerbates the situation for herself in light of the fact that is just makes progressively strain and disappointment between the two instructors. Miss Brodie amateurish way and powerlessness to keep up her desire gives valid justification for why she is a poor educator. As an individual, Miss Brodie has numerous positive characteristics that she appears to have utilized in the study hall. Her understudies took enthusiasm for her educating, yet simply because they were so not quite the same as what they were utilized to. Miss Brodie was a brilliant and very much voyaged lady, which was another positive perspective that she brought to her study hall. Anyway her powerlessness to show the given educational program, giving her understudies wrong impressions, and her various issues and contentions with the staff persuades that despite the fact that Miss Brodie was in her prime, she was as yet a poor educator.

Want to Know More About Stat of a History Essay Argument Samples?

Want to Know More About Stat of a History Essay Argument Samples? It is very important to go through various history essay samples since it adds up to the knowledge you have concerning different past events. There are a number of reasons as to why you might need to write in ancient history essay. The objectivity in history is thought of as the investigative practice in taking relevant information regarding the past. Narrow down your objective history is extremely wide, and so it is virtually not possible to write about everything on a topic that you might have been allocated. The very first step when you're requested to compose a historical essay is to identify wherever your audience falls. Bulk of the students don't comprehend such topics. Do not increase your probability of being discontinued from your studies due to trusting people who can't even assist with choosing history essay topics for high school students. You've got into university to read history, among the most fascinating subjects on offer. Things You Won't Like About Stat of a History Essay Argument Samples and Things You Will Students must get in touch with our support team for additional details. They can explore our site further for more information. They can find all the required data and information from our tutorial materials. If a student isn't content with any component of the solution delivered by us, they can request revision. To successfully introduce the thought that history is a set of arguments supported by evidence, students should be able to recognize and locate ev idence by themselves. A couple of these students will even change their minds should they feel like they can't find sufficient proof to support their original claim. While I provide the feasible viewpoints up front, students may focus their energy looking for certain evidence to support a single case or another. To conclude, you should ready the reader psychologically that you're coming to a finish through good transition words that imply you're ending. Don't be worried about a number of them being rather abstract their primary objective is to reveal to you the basic principles that you'll have the ability to transfer to your own writing. Afterwards, the best action to do is to narrow the subject down according to the guidelines offered by your professor. You've come to the proper place! In any case, you might not have a dependable supply of income for a student. Closeness to power would decrease the oppression of citizens since they'll be governed in accordance with their will. In some progressive nations, like Japan, electric power is utilized in nearly all the factories, a power cut in 1 day could result in the deadlock. In case the power of electricity hadn't ever been existed we wouldn't have even a portion of that which we have in the world these days. Our essay writers deliv er completely free samples for the better comprehension of the students. Use good and simple English you ought to be in a position to express your narrative in an easy and clear English. Be certain that you restate your thesis then wrap this up with an overview of body points so the reader can be convinced you have achieved the target of the essay satisfactorily. Bulk of the students don't compose a well-formatted reference list. Our scholars also offer reference materials from where students can receive all the necessary data. Students are occasionally overwhelmed when asked to make original, critical work. The majority of the students discover that it's tricky to opt for an appropriate essay or assignment topic. Details of Stat of a History Essay Argument Samples Therefore, nobody can discover that you buy a history essay sample from us. In the event you can't find your subject here, don't hesitate to have a talk with our staff and put an order for a customized history essay on your distinct subject. Unless specified you ought to use examples from more than 1 country in your answers. There are several examples of history essay topic that you could be requested to write on, and thus, it is better to become familiarized with many different topics. As a result, if your argumentative history essay topics aren't handled satisfactorily, you're totally free to request corrections. The technique necessary to compose an impressive history essay can change from 1 topic to another. If your instructor is unclear about your argument, he or she could very well return and check how you're using your original sources. If you are searching for assistance with your essay then we provide a comprehensive writing service given by fully qualified academics in your area of study. Our writers are almost always prepared to accommodate students' requirements. Methodology In this part, you should explicitly tackle the dilemma of how scholars, including yourself, can manage the conceptual questions. Our history experts will definitely complete drafting the solutions a day before the last submission. They will solve all their issues in the following manner.

Review of the Article Self-Forgiveness The Forgotten...

Counseling article review: Hall, Julie Fincham, Frank D. (2005). Self-forgiveness: The stepchild of forgiveness research. Journal of Social and Clinical Psychology, 24 (5): 621-637 Summary The article Self-forgiveness: The forgotten stepchild of forgiveness research is a qualitative rather than a quantitative study of the phenomenon of self-forgiveness. The authors distinguish self-forgiveness versus forgiveness of an other in an outwardly-directed fashion. They state that self-forgiveness has been under-studied in the existing literature. The beginning of the article is devoted to a literature review of existing writings upon the subject, with using a working definition of self forgiveness as a set of motivational changes whereby one becomes decreasingly motivated to avoid stimuli associated with the offense, decreasingly motivated to retaliate against the self Ã¥Å" °nd increasingly motivated to act benevolently toward the self (Hall Fincham 2005: 622). Self-forgiveness is said to be a positive development because it dissociates the individuals conception of the stable self from the bad behavior. Much like interpersonal forgiveness it is a conscious decision to move forward although it does not imply that the offending behavior is acceptable and should be ignored. (Hall Fincham 2005:623). Even more so than interpersonal forgiveness, it implies the need for some sort of self-directed change. The phenomena of self and other-directed forgiveness are

Alabama Agricultural and Mechanical University - 995 Words

Alabama AM is better known as Alabama Agricultural and Mechanical University. This is a historically black university. Alabama AM is located just a few miles from where the originally was built in Normal AL. Its first president, Dr. William Hooper Council, an ex-slave, established this university. In 1875 Alabama officials used the Morrill Act of 1862 that allowed state government to establish schools for black teachers and students. Alabama AM University was one of seventeen new land-grant black institutions established under the Morrill Act. When the doors of the school swung open in 1875 the name was Huntsville Normal School and was located in downtown Huntsville, Alabama. The school consisted of only 61 students and 2 teachers. In 1878 the school developed an industrial education program, and due to the success of the program the school petitioned to change its name to State Normal and Industrial School in Huntsville. The Alabama Legislature approved their request and also rose the funding from 1,000 dollars to 4,000 dollars per year. Under the second Morrill Act in 1890, the university received government funded land for the first time. Having this land allowed students to study agriculture and mechanical studies. In 1896 the name was renamed the State Agricultural and Mechanical College for Negroes. In 1919, institution became recognized as a junior college and was renamed again as the State Agricultural and Mechanical Institute for Negros. After a whole 2Show MoreRelatedEssay on George Washington Carver1242 Words   |  5 Pageseducation led him to several communities in Missouri and Kansas Later he moved to Fort Scott, Kansas to attend High school. In 1890, to Indiana, Iowa were he enrolled at Simpson College to study piano and painting. In 1891 he got admission in Iowa State University and gained his BS in 1894 and MS in 1897 in Bacterial Botany and Agriculture. 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The Most Dangerous Game Analysis free essay sample

The Most Dangerous Game Analysis The most dangerous game starts on a yacht with named Rainsford. Rainsford fell off the yacht trying to get his pipe. After that he relizeshe cant swim back to the boat, he swims to a nearby island. On the island he comes across a large house inhabited by two people, the onwer General Zaroff and Ivon his assistant. General zaroff is also a big game hunter. Rainsford knocks on the door of the house and they let him in. After that zarroff offers Rainsford to hunt with him but this was no ordinary hunt this time rainsford would be the hunted. The General gave Rinsford a three-hour head start and Rainsford ended up killing the general because the general didnt expect to get attacked in his own home but Zaroff is the better hunter because he had more experienc Zaroff had more intelligence in what he was doing, with his eyes always fixed on the ground. We will write a custom essay sample on The Most Dangerous Game Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Zarroff knew were Rainsford was just by looking at the ground around the tree. Zaroff instead of getting himself killed by traps he sent out his dogs to test them out. He instead of quiting hunting he created a different way to hunt. Zaroff had a the best hunting ability because, he could follow any trail through woods at knight. Animals where know match for at all with his wits about him and his high powerd rifle, and his eys fixed with utmost concentraition on the ground. He was the strongest in the hunt because, he lived for danger and his one poison was the hunt. Zarroff followed armed with pistol of small calliber and range. He was way more confident than Rainsford about what he was doing and he had people work for himself instead of getting his hands dirty.

Television Is The Downfall Of Our Society Essay Example For Students

Television Is The Downfall Of Our Society Essay Can you imagine the actual number of people who watch T.V.? People spend more time before the television, than any other thing. Nowadays, even children, to be more specific, toddlers spend most of their time watching T.V. Shouldn?t they be playing with their toys inside or outside, playing in the yard, going to the park for a walk or to play on the swings and slides? Don?t you remember when you were young when your parents took you to the park? All kids went to the park, but nowadays, the park has been substituted with the television and video games (for youth). Maybe this is also a reason why many of our children are obese. Because the television producers have created television show for preschoolers, school-age children, teenagers, and adults, many choose to spend their time viewing these shows because they feel a sense of belonging when watching the shows. For preschoolers, shows such as Sesame Street, Barney, and Teletubbies have been created. Many of these shows are very educat ional, but it has been proven that most children learn quicker with hands-on-training. Children are more likely to learn also by speaking. Children can?t speak to the television; therefore, their parents must be his/her instructors, but this requires time from the parents. Many parents don?t have time to spend talking to their children, they are either at work, or they think they have something more important than their children, but what can be more important than your child?s education and development. Parents must take time from their long day to spend time with their children, take them to the park or just go out into the backyard and play ball. Educational shows, such as The Magic School Bus, have been produced for school-age children. This is a very informational show and it allows for kids to explore. Noton?s World is a very good example of this also, because he performs experiments and talks about science and math during his show. Shows such as cartoons aren?t very education al; however, they can be very entertaining for these children. There are also shows, such as The Alyson?s Sisters, which deals with everyday occurrences that relate to them. These twins fall into this age group and the show talks of things that happen to them during and outside of school. For instance, the show talks about their first date, first dance, first kiss, first boyfriend, Etc. We will write a custom essay on Television Is The Downfall Of Our Society specifically for you for only $16.38 $13.9/page Order now For teenagers, shows such as The Fresh Prince, Boy Meets World, Hang Time, Sister Sister, Family Matters, and Change of Heart are being shown on T.V. These shows usually are shown after 3:00 p.m. or during the weekend the time when teenagers are out of school. Teenagers watch these shows because they can relate to the characters. These characters go through the same things that teenagers go through. Sometimes, they wish that they could go through those awesome things that happen to those fictional characters. However, shows like the Jerry Springer Show, aren?t or shouldn?t be watched by teenagers, because it forces a way of being and thinking into their minds. If you have ever watched the Jerry Springer Show, you don?t want to be a guest, or you always say that won?t happen to me. But nowadays, a lot of teens are doing things that are seen in talk shows like the Jerry Springer Show, because they think it?s right, since they saw it on T.V., but it isn?t right. Soap Operas, and shows such as The Pretender, ER, Hercules, Zena, Family Feud, Love and Marriage, Who Wants to Be a Millionaire, and Talk shows, such as Oprah, Sally, and Ricki Lake are shown for the adults. However, many teens and children also watch these shows. There are many differences between these shows because they all emphasis on something different. Soap Operas are just like movies, but these go on forever. Talk Shows sometimes can be educational, for awareness, personal stories, fashion, or reunions; it just depends on what the viewers of that show are more interested in. Some of these shows are just shows, just movies, and a story of several people that keeps going; however, they are different from Soap Operas because Soap Operas are stories about many different characters, not one story. Shows such as the Family Feud, are game shows, but can be educational at the same time. There are many different types of shows being viewed by America on television. It all depends on t he person watching, and what he chooses to watch. Each person has the opportunity to watch whatever he or she wants to watch. This is why channels were created. If you don?t want to watch a show, change the channel. And parents take your children out. Maybe since we watch television so much, we too have become overweight, as many Americans have. Social Issues

israel syria essays

israel syria essays The Struggle For Peace in the Middle East Continues... The Golan region, which lies between Israel and Syria, has been a place of much heated contention for many years. While the Middle East does seem in constant disarray, recent reports are showing that Syrian people are not worried over the recent delays in peace talks. Certain things are for sure though: Israel realizes it must return to Syria some of the Golan region, which it has controlled since the 1967 occupation took place during the Six-Day War. Under recent United States sponsorship, talks have only one month ago resumed and are still stalled for the moment, but it appears that both Israelis and Syrians are prospective that an agreement will be reached. It seems that the areas inhabitants are moving from warring to negotiating. The Golan Heights could be described as a desolate yet scenic stretch of land. The state of Israel was officially established in 1948 with a northeastern border enveloping the Sea of Galilee and shadowing the western edge of The Golan, a steep ridge belonging at the time to neighbor Syria. The Golan Heights is about a 460 square mile area that is now occupied by some 17,000 Israelis and nearly the same number of Syrian Druze who have never given up their nationality. In 1995, Israel led many to believe that they would withdraw from Golan in exchange for peace agreements and specific security arrangements. The United States, realizing an opportunity to further stabilize the situation in the Middle East in the interests of the world economy, have ceded a certain compromising attitude with Syria. Contrary to past relations, Syria has hailed the U.S. efforts at the negotiation table, citing the U.S. as behaving less like a mediator and more like a partner with each of the disputing parties. I believe it shows that the U.S. recognizes the strife endured by the Syrians in the loss of this t ...

INDIGENOUS IMMIGRANTS and INDIGENOUS RIGHTS Research Paper

INDIGENOUS IMMIGRANTS and INDIGENOUS RIGHTS - Research Paper Example The arrival of Italians in what is now referred to as Bolivia for instance changed the Bolivia political topography, with foreigners governing the land (Postero, 2007). That was until 2001 when Bolivia elected a president from one of the indigenous groups. This long reign by people who were not originally from these areas has caused tension among the indigenous people who felt hat not only are their rights not respected and given a place in the modern governments run by the foreigners, but also that they have been sidelined. Looking closely at the social-political issues in Latin amerce indicates that economic issues have contributed very much to these issues. The hype to push for the recognition of indigenous culture can be seen as fuelled by the economic depravation of most of these people. Most people who are of the indigenous origin in the Latin America are actually the most economically deprived as well as politically unrepresented. This has left a space for these people to feel that the new order of things is not part of then and that it is not in any way serving their interests. As a result, it has led to politicians of indigenous origins, with many politicians who are of indigenous cultural background using this hype as a way to hike up their popularity and get the votes from the indigenous people. This has been seen for example in Bolivia where the current president, the first indigenous since the arrival of the Italians five hundred years ago, used this hype for indigenous culture as a way to get the vote. He did not only use this to get the vote, but has also used this as a way to try to unite the indigenous groups after his election and also as a way to help in making sure that there is restoration of hope. However, this hype for indigenous culture has been criticised by many academics, describing it as a way for these indigenous politicians to get political edge. Part II: Discussion There is adequate literature on the issue of indigenous culture an d the definition of indigenous people in Latin America. In the recent times, it can be seen that scholars are finally having differing views in the politics of indigenous culture in many parts of the Latin America. As Hale (2004) says, in the past, the approach by many scholars has associated this push for traditional culture as a way for politicians to achieve their selfish interests by appealing to the indigenous people. But as Hale (2004)says, a closer look and a more critical look at these issues has indicated that this attitude by indigenous leaders is not only about them getting power, but that it is a deep seated need for most of these people to be able to connect with their past. However, in light of the fact that the so called foreigners have been in the region for over half a millennium, and also in the consideration of the fact that even the indigenous people have migrated within the Latin American from region to region, it becomes very hard to determine who is a foreigne r and who is indigenous (Stephen, 2007). For instance, people from the main Mexico regions are known to have migrated towards the Baja California region in search of better economic conditions. Although these people are indigenous Latin American, they are not indigenous to the Baja California region. In such a case, if issues of indigenous cul

Marketing Goods & Services Essay Example | Topics and Well Written Essays - 1500 words

Marketing Goods & Services - Essay Example Whereas Aldus consumers buy goods and services for a variety of reasons, which may include less tangible considerations of status, industrial buyers tend to be more concerned with the utility of the product in their own process, as well as its contribution to their costs. In this case, organizational buying is institutionalized and is often carried out by professionals using formalized procedures involving quotations and contracts and often as part of a close on-going relationship between buyer and seller. C. These issues are closely connected with the positioning of Aldus. Trying to penetrate in to two markets Aldus locates a brand in customers' minds over and against competitors in terms of attributes and benefits that the brand does and does not offer. For Aldus, positioning is used in conjunction with the segmentation variables and targeting strategies. Aldus, as a consumer goods company, engages in differentiated target marketing, offering a full range of brands within a given product category. Each product line is positioned slightly differently. Consumer and organizational markets need positioning by attribute or benefit, quality and price, use and user, and competitor. The case study shows that "Aldus became a multi-product and "multi-segment" company with the acquisition and distribution rights" (Aldus, Corporation, 2002). D. Behavior segmentation focuses on whether or not people buy and use a product, as well as how often, and how much they use or consume. Consumers can be categorized in terms of usage rates-for example, heavy, medium, light, and non-user. Consumers can also be segmented according to user status: potential users, non-users,... Marketing as an activity is carried out in a variety of contexts. The most obvious context is of course the sale of goods and services to end-users. The main assumption is that new forms of organization are required as a strategic response to the combined effects of market stagnation, technological change, increased uncertainty, and reductions in the working week. Two types of goods commonly result from a production system: services and products. Generally, products are physical goods, such as a personal computer, and services are abstract or nonphysical. Consumer and organizational markets has some differences, which is essential for successful marketing activity. Organizational marketing is a more useful term since it can accurately embrace any marketing exchange between two or more organizations (McDonald, Christopher, 2003). Organizations like Aldus engages in marketing when they sell finished goods to a variety of different sources. The problems connected with organizational buy er include comparatively low price of goods, long contracting, which, in some cases, does not meet the needs of changing economic environment and market conditions. Organizational buyers can reduce price competition involves businesses trying to undercut each other's prices; this will, in turn, be dependent upon their ability to reduce their costs of production. The desire of a group of managers for a larger market share for their products may result in a low price strategy to build up demand.

Shylock Is a Jew in a Predominantly Christian Society Just as Othello Is… Essay Example for Free

Shylock Is a Jew in a Predominantly Christian Society Just as Othello Is†¦ Essay Question: ‘Shylock is a Jew in a predominantly Christian society just as Othello is†¦living in a predominantly white society. But unlike Othello, Shylock rejects the Christian community as firmly as it rejects him. ’ (W. H. Auden, ‘The Dyer’s Hand’, 1963. Quoted in ‘Shakespeare’s Comedies’, edited by Lerner, Penguin 1967. ) In light of the above quotation, compare and contrast Shakespeare’s presentation of prejudice, considering how audiences of different periods might react to it. (2000 words) Shylock’s presentation of prejudice has been received in immeasurably different ways by audiences of different generations, and the portrayal of the attitudes of Shylock and Othello towards their intolerant societies are ones that still arguably offer a valuable view towards prejudice in our present-day societies. ‘Shylock is a Jew’. Four words from the above quotation which arguably encapsulate the main running theme throughout the whole of The Merchant of Venice. From a Venetian viewpoint, Shylock is a Jew; therefore he is different; therefore we will exclude him. Shakespeare shows this through many different examples, from the racist views expressed by ‘good Antonio’, to the expressions used by the high courts of Venice; the Christian community expressing a certain divide and prejudice towards Shylock and the Jewish minority. This ‘rejection’ of the Jews is notably explored in the views expressed by Antonio early on in the play, when the loan of ‘three thousand ducats’ is negotiated. Bassanio attempts to convince Shylock through kind words and offers of dinner- the ‘Christian’ way of kindness; possibly the only instance of kindness offered to Shylock throughout the entire play. However, as soon as Antonio enters, the tone changes; Shylock goes from being referred to as ‘sir’ by Bassanio to ‘The devil’ by Antonio. Antonio would ‘spit on thee again’, and this particular example highlights that, despite the fact Antonio is attempting to receive a loan from Shylock, prejudice is still inherent in his every word and action. The Christian community ‘rejects’ Shylock, no matter what he may do of benefit to them; and, as a result, is rejected in like. The harsh treatment Shylock receives (such as curfew and a barrage of cuss-words) is reflected in the way that he ‘rejects the Christian community as firmly as it rejects him’; for example, when offered dinner, Shylock launches into an expletive, hate-fuelled speech about Christianity, claiming that pork is ‘the habitation which your prophet the Nazarite conjured the devil into’, and firmly stating that he ‘will not eat with you, drink with you, nor pray with you’. Shylock is rejecting the Christian community with every moral fibre in his body, and seems to only take the bond of Antonio to hold some kind of leverage above him, namely the term of ‘the forfeit/ Be nominated for an equal pound/ Of your fair flesh’; a foolishly agreed term that is taken full advantage of. Shylock is treated harshly, and as a result takes full advantage of the fact that legally he can kill Antonio; thus rejecting the Christian community. Othello, however, is the polar opposite of Shylock’s ‘stand-alone’ attitude; though being the outsider ‘in a predominantly white society’, he attempts to fit in, and be loved by the aristocratic Venetians. Shakespeare presents the prejudice inherent in Venetian society in a slightly different way; though Shylock and Othello both are used by the ‘majorities’, and thrown out when not needed, Shakespeare presents a play that explores the prejudice through a different angle. Othello is the war-hardy soldier needed by the whole of Venetian society to fight the Turkish aggressors, who angers Venetian society by taking a white woman; Shylock is a Jew whose possessions are needed by Antonio alone, who angers Venetian society by daring to claim what is rightfully his. In Othello the audience receives an impression that, though Iago is manoeuvring everybody towards his own aims, Othello is clearly in the wrong when murdering his wife; therefore he is rejected by the ‘society’, and this is morally ‘right’. In The Merchant of Venice the audience feels that, actually, Shylock is morally wronged by the Christians; and this rejection by society leaves a bitter taste. An audience in Elizabethan times would have been left with (in both plays) a feeling of discontentment in the treatment of the two key characters; despite the obvious inherent prejudice in society at this time towards ‘moors’ and Jews, Shakespeare’s manipulations of stereotypes in his works (e. g.the ‘kind’, Christian Antonio is an oppressive character who almost gets his comeuppance) were aimed to alter (or at least make the audience question) their views on minorities. Shakespeare’s portrayal of Shylock can easily be seen as a plea for tolerance towards the Jewish community in England at the time. For example, Shylock’s famous ‘If you prick us, do we not bleed? ’ speech is designed to throw a human perspective on the matter; that the ‘Jews’- peoples that have been so discriminated against that any racism against Jews has its own nametag are human too. Shylock’s most memorable speech is a cry for humanity and equality, which has resounded down the ages. As Alexander Granach (a German actor who portrayed Shylock in the 1920s) in his autobiography ‘From the Shtetl to the Stage: The Odyssey of a Wandering Actor’ writes; Shakespeare ‘gave Shylock human greatness and spiritual strength and a great lonelinessthings that turn Antonios gay, singing, sponging, money-borrowing, girl-stealing, marriage-contriving circle into petty idlers and sneak thieves. ’ This will undoubtedly have had a slight effect on the audience, showing them that the supposed ‘villain’ of the piece is simply following a twisted, unmerciful version of the ‘Golden Rule’, an ethic of reciprocity that is cited in Christianity; ‘do unto others as you would have them do unto you’. In this play, Shylock is indeed doing ‘unto others’ how they do unto him. Shylock’s actions, instead of being a stereotypical cruel, vengeful Jew who only cares about his ‘diamond gone (that) cost me two thousand ducats’, are transformed by Shakespeare into an often-misinterpreted statement about the hypocrisy inherent in both society and religion at this time. Shakespeare’s magic lies in the fact that he managed to change two persecuted minorities, who prior to being dramatically personified by Shakespeare had been held up in plays as mockeries of creatures, to human beings with the emotional capacity to feel love and hate. Othello is no longer a ‘black ram’ held up by Iago as crudely ‘topping (the) white ewe’, he has become a symbol of the outsider used for other’s purposes. In Othello’s doing of ‘ta’en’ of Desdemona, he turns Venetian society against him, and is only needed for the purposes of defeating the Ottomans. 300 years on, and this example is still relevant; Paul Robinson, a black actor who went on to portray Othello on Broadway in 1943, drew comparisons between Othello’s situation and the situation of a coloured man in America in the 1930s; ‘while (Othello) could be valuable as a fighter he was tolerated, just as a negro who could save New York from a disaster would become a great man overnight†¦however, as soon as Othello wanted a white woman†¦everything was changed, just as New York would be indignant if their coloured man married a white woman’. In this way, Shakespeare’s portrayal of minorities is relevant for all societies where ethnical persecution takes place, no matter what the time period. However, Shakespeare’s underlying meaning of equality has been twisted. David H. Lawrence famously quoted ‘Never trust the artist, trust the tale’; and indeed, this ha what happened with Shakespeare’s intentions for Shylock and the grim reality. For example, the character of Shylock was used in anti-semetic propaganda by Hitler in Nazi Germany to promote the scapegoating of the Jews; Shylock is held up by a local newspaper in Konigsberg, Germany in 1935 as ‘cowardly and malicious’ when ‘properly understood’, a line that undermines both the intelligence and self-esteem of local people upon reading (in that they did not read enough into the play), and the true meaning of The Merchant of Venice. Upon saying that the deeper meaning is that Shylock is cowardly and malicious, they are mistaking the shallow, surface meaning for a deeper one. As Harold Bloom commented in 1999, ‘It would have been better for the Jewish people had Shakespeare never written this play’; here, Bloom is obviously commenting on the fact that people only took away the shallow meaning, not the deeper, politically-charged (for the times) meaning that Shakespeare is attempting to convey. In a manner seemingly parallel to that of Nazi Germany, Shakespeare’s messages are being sorely misunderstood even nowadays. Shakespeare and his plays (in present-day, less inherently racist society) are being taken away from younger generations, such as in British schools whose teaching is becoming impeded by the P.C nature of today’s ‘Big Society’. Texts and plays key to British education (such as ‘Of Mice and Men’ and ‘Othello’) are being considered to blatent in their language (eg. ‘whore’, ‘moor’) to be studied at an age of 15/16; in an age when arguably the anti-racist messages of Shakespeare need to be implemented. In this way, whilst previous generations of audiences may have held up Shakespeare’s ‘Othello’ and ‘Merchant of Venice’ as examples of injustice and hypocrisy, today’s audiences are holding them up as too blatent in their use of ‘inappropriate language’. Shakespeare’s messages of equality are, once again, being misunderstood; especially if people do not understand the messages that ‘the Great Bard’ is attempting to convey. For example, in 2008, nine students at the Yesodey Hatorah Senior Girls School (a Jewish comprehensive school) in Hackney in East London refused to sit an exam on ‘The Tempest’ purely because they felt that Shakespeare was anti-semetic owing to his severely-misunderstood portrayal of Shylock. Othello has also often been held up and received down the centuries as purely a negative stereotype; even as recently as 2008. Robert Fisk writes in ‘The Guardian’ that ‘Othello was a Moor, a black Muslim, a mercenary (in the service of Venice) – and a wife killer’. One can assume that this is how he would have been viewed in most predominantly-white countries up until the fall of racism and the increase of diversity; thus missing the fact that Iago is both the catalyst and trouble-starter. The mannerisms and attitudes of the characters provide a key insight into the prejudices inherent in society, through both the actions and thought-processes provided by Shakespeare. For example, Othello almost unconsciously uses racist terms to describe himself, providing a derogatory edge to his words. This is shown best in the soliloquys given to Othello, especially when he doubts the good nature of Desdemona; he feels that his ‘name, that was as fresh As Dians visage, is now begrimed and black, As mine own face’, i. e. that his previously good nature is now smeared. However, Othello associates his own face as ‘begrimed and black’, in that he sees his very self as something dirty- and that white (i. e. ‘Dian’s visage’, a marble-white Greek goddess) as something good, clean, and pure. Othello appears to have internalised the racist ideologies preached by Venetians such as Brabantio, and this especially comes to heed in the murder of Desdemona. Seeds planted by Iago act as a catalyst to the problem put in the open by Brabantio at the start of the play; that Desdemona would never ‘Run from her guardage to the sooty bosom Of such a thing as thou’. This, ultimately, is something that the entire play relies on; this comment, made in the heat of the moment by Brabantio, ultimately delivers death unto his daughter. Othello begins to doubt Desdemona’s love and honour due to the fact that he has internalised such racist opinions as ‘blacks and whites should not mix’, and is driven crazy by this. As already mentioned, Robert Fisk spoke of the ways in which Othello would have been viewed; not as somebody noble, but as somebody ‘different’, and (though many in the Elizabethan audience may have been able to sympathise with the beating of Desdemona) a ‘wife killer’; and indeed, this is a way in which some still see him today. Shakespeare, just like Othello and Shylock, lived in a predominantly white and Christian society, and recognised the prejudices inherent in English society; indeed, his plays reflected society. However, as Chung-hsuan Tung wrote, ‘Shakespeare recognizes the existence of racial differences but he is not a racist. Shakespeare is†¦an impartial, humanitarian dramatist preaching interracial liberty, equality, and fraternity. ’ Bibliography. Alexander Granach ‘From the Shtetl to the Stage: The Odyssey of a Wandering Actor’ Paul Robinson – ‘My Fight for Fame; How Shakespeare Paved My Way to Stardom’ The Merchant of Venice, Edited by John Russell Brown, ‘the Arden Shakespeare’, 2007 Othello, edited by E. A. J. Honigman, ‘the Arden Shakespeare’, 1997 John Gross – ‘Shylock: A legend and its Legacy’ Robert Fisk – ‘Offended by Shakespeare? Let’s ban him. ’ Guardian, 8th March 2008. Harold Bloom ‘It would have been better for the Jewish people had Shakespeare never written this play’, 1999. Chung hsuan-Tung – ‘The Jew and the Moor: Shakespeare’s Racial Vision’, 2008.

The Effects of Political and Demographic Variables on Christian Coalition Scores :: Christianity Christian Religion Essays Research

The Effects of Political and Demographic Variables on Christian Coalition Scores One of the most interesting phenomena in American politics is the recent rise of the Christian right. First termed the "Moral Majority" by Jerry Falwell in the late 1970s, the Christian Right has undergone a name and a leader change. The Christian Coalition is currently led by Pat Robertson who seeks to continue much of the early work pioneered by the Moral Majority. The Moral Majority sought to reintroduce Christian principles into the political sphere. The Christian Coalition focuses on continuing these efforts in an attempt to reverse "the moral decay that threatens our great nation" (Christian Coalition, 1996). The purpose of this research is to measure the political and demographic variables on House representatives' frequency of voting with the Christian Coalition agenda. This is measured by the Christian Coalition's Congressional Scorecard as the percentage a representative supports the position held by the Coalition. The independent variables used in this research include: party affiliation of the representative, how the district voted in the 1988 presidential election, the percent minority in the district of voting age, percentage of district who had attended some college, and the median household income of the district. These are examined to analyze their independent and collective effect on the representative's frequency of supporting the Christian Coalition (CC) agenda. The following hypotheses are the expected empirical patterns based upon logic and conventional wisdom. It is expected that party affiliation will be a major factor in the frequency of a representative voting with the CC agenda, regardless of the non-partisan claim made by the CC organization. Specifically, if a representative were a Republican, she or he would vote more consistently with the CC agenda than a Democrat. Additionally, it is hypothesized that the greater a district's vote for Republican George Bush in the 1988 presidential election, the higher their representative's support for the CC agenda. This assumption is based on the belief that a Republican vote for president would generally translate into the election of a Republican or at the least, a conservative Democrat representative. With regard to the percent minorities in a district, it is hypothesized that because high concentrations of minorities tend to live in urban areas, which tend to receive a large portion of social services and entitlements, the elected representative would not vote in favor of the CC agenda which often seeks to limit federal spending in these areas.

Marketing to Baby Boomers

The Baby Boomers generation is generally classified by the children born after World War II; specifically anyone born between 1946 and 1964. The veterans, as we know them today came back from war, settled down, got married and had children. This was a great time in America as their economy was improving vastly as opposed to other nations of the world. It was a time of affluence, particularly in the Western side of the world. The â€Å"boom† describes the greatly increasing birth rate at these times. As seen in the following diagram, birth rates were higher than ever during 1946 and 1964, with a very close second in the late 1980’s and very early 1990’s. Currently, there are 78 million baby boomers in America, accounting for 40% of the adult population. This gives motivation to marketers to want to sell to this age segment. Persons 45 and older are responsible for 55% of the total consumer spending in the U. S. Marketers are striving to segment the market in such a way, that they will be able to target this age group and market directly to them. There is a vast difference in the ages of Baby Boomers. 1946 to 1964 accounts for a maximum age difference of 18 years. It is important to notice that those who are the older boomers, also called the ‘Golden Boomers’ would have different needs to be satisfied that those that are younger. This age segment can then be further segmented into the golden boomers who, today would be between the ages of 65 and 56, and the younger baby boomers being 55 and 47. Sub-Segmented Baby Boomers The maturing market segment as classified by Moschis, Lee, Mathur, & Strautman, in their book â€Å"The Maturing Marketplace; Buying Habits of Baby Boomers and Their Parents†, can be broken down into four main categories. Firstly, there are the Healthy Indulgers (18%) who are the more affluent and focus more on enjoying life than their careers. They tend to engage in purchasing activities that revolve around their own independence. Secondly are the Healthy Hermits (36%) who have experienced some attitude-changing occurrence in life such as the death of a spouse, and are in turn socially withdrawn. Marketing strategies that focus on conformity work well amongst this segment as they try not to stand out. The following two categories are less affluent than the previously mentioned segments. They are also the segments that look forward to their own house or appartment, as opposed to the previous that intend to move into a retirement home or a nursing home. The third group are the Ailing outgoers. These represent 29 % of the baby boomers. These are people who have accepted their â€Å"old age† but are still willing to get the most out of life and tend to be influenced by money-saying incentives. Lastly are Frail Recluses (17%) who are very similar to the ailing outgoers, however they have accepted spirituality into their lives and keep high spirits through their strengthened faiths. Information that is very interesting to the marketer is that not all individuals stay in one group in their life time. A healthy hermit might be influenced to join a church and increase their knwoledge of faith, thus leading to a switch to be more likfe frail recluses. Also, these segments don’t have set boundaries, and persons are more likely to be classifed by one of those four sub-sections by leading, defining characteristics, rather than completely defined through all the expected qualities. The experiences that each person goes through is what really puts them in any particular group. The Baby- Boomer Misconception A problem that many companies face is their set perception of older generations. There is a stigma that they don’t really have an opinion on what they buy and they will buy the products anyway. This is a sure way to failure when having goods produced for this age segment. Another mistake commonly made by firms is the misconception that â€Å"Baby Boomers have never grown up. † They believe that when targeting to younger generations, the marketing will reach the baby boomers as well. Though baby boomers have been recently showing tendencies of younger generations that do not fit the general description of their age group, such as openness to new experiences, and engaging in activities that are health and fitness revolved, this is not a reason to assume they will be influenced by the same marketing schemes targeted at younger generations. What Nyren suggests from his text is that infomercials is the upcoming media for marketing toward baby boomers. This age segment has a longer attention span, and they want to know more information on the products they buy. More times than not, the television ads that last 30 seconds are perceptively dismissed, and would not have had any impact on them. Perhaps then, the companies that market to this segment, should redirect their marketing efforts toward 30 minute commercials. There is a stigma attached to infomercials that they are long air-time wasting nonsense that no one watches, and for the most part, it’s true; these are not the infomercials that would grab the attention of the baby boomer. They want to gain more knowledge. They want to be informed before making purchasing decision, and infomercials tend to give the time needed for explanations. The trick is indeed to find a way to captivate the target market’s attention. According to the authors of â€Å"The Maturing Marketplace†, the baby boomers are heavily influenced by price specials and reductions. These are likely to be in the their top considerations when making several types of purchases such as hotels, airlines or cruises. On the topic of travel, they majority notion is that they enjoy travelling, but do not have the funds for it. Also, they are concerned that if they do have the funds for it now, after the recession, and they spend it on this leisurely experience, that they may not have funds for future necessities like their own health care, and funds to take of their families. In theory, an infomercial about a cruise that is targeted toward this age segment, that focuses on getting value for your money and having readily available medical attention is likely to be very effective. Purchasing Behaviour of Baby Boomers Marketers have to accept that marketing to any group with all the greatest efforts will still not always be as effective as one would like it to be. This is again because of one’s predisposition toward a product or message because of one’s experiences. A person who might have had a bad experience with a Russian individual may be inclined to stay away from products manufactured in Russia. However, marketers must still try to market these groups directly by attempting to find out their values and market their product in a way that would appeal to these values. Through much research, several values have been found that relate to baby boomers more than any other age segment. The first of many values is independence. This generation throughout time has redefined that age group at that time; they never stuck to their elder’s traditional values and beliefs. Whereas older generations tended to be more party-loyal with regards to politics, the baby boomer generation always had to know more about the parties, and the issues that affected them and that the parties stood for. Their independence also stemmed from the availability of options given to them that were not offered to their elders. They grew up in a time of affluence, and this ability for choice stuck with them throughout the years. This is an interesting value to be known by marketers as they would want to appeal to this. Positioning products in the minds of these consumers as giving them their independence, especially as they are now getting to a stage in their lives where they may require help, would be quite effective. A value that is held so dearly to the baby boomer is individualism. Again, stemming from their years being brought up, they were able to create their own paths, and basically be whoever they so chose. This is why life- insurance companies that offer customized plans do quite well. The individual wants to feel that their status is being considered, and that that they have choices with regards to costs and other aspects of a life- insurance plan. Another value is humanity. This is reflected in their desire for better customer service. A company with friendly, helpful staff is definitely much more appreciated than those without. Though this group highly upholds independence, they also want to know that when they go to purchase an item at a store, that they will be given the appropriate attention, and that the sales person would be competence in their field. The invention of the automated answering machine that are so popularly used by companies today are abhorred by this generation. They want to talk to a real person, who would assist them as necessary. These companies have implemented these answering machines to save on salaries. However, they are losing out on a lot more than that amount because people are straying away from that. They are taking their business elsewhere. Comfort is a value that is upheld by the baby boomers. They want products that will fit well into their lives. They want commodities that will be compatible with their routines. The marketer of a product such a diabetes testing machine, a product that would be necessary in their lives once diagnosed with diabetes, should position the product as easy to use, and quick. This is extended to other related values such as easily read literature on drugs. A marketer of a pharmacy should market his pharmacy as convenient for all their pharmaceutical needs. This then leads to the next value. Convenience is very important those in this age segment. Most of these values go hand in hand, though many marketers, as mentioned before, have the belief that this age segment is going to buy their products anyway. Baby boomers want the added convenience that they can be offered. When choosing a housing arrangement, they would to know that if needed, medical attention would be readily available and easy to attain. As mentioned previously, baby boomers take a lot of time when considering prices. Special deals and price reductions appeal to them a lot; money- saving incentives such as coupons, rebates and acceptance of various discount cards are considered by the baby boomers when deciding on what product to purchase. Youthfulness seems to be quite important today to the baby boomers. This however is sometimes misunderstood. The Baby boomers want to be healthy, and fit at their age. They are comfortable with the age that they are at, however, they want to be able to enjoy their lives to the fullest. This is why many belong to health and fitness clubs. The misconceptions lies in the thought that they want to dress like younger generations, and involve themselves in activities typical of generation xers and younger; this is certainly not true. They don’t want to engage in the activities, but they want the feeling of being younger. They want that their age not be a limitation to the sense of thrill and excitement that they would have felt when they were younger. The baby boomers want to feel secure. Security is a great need of baby boomers. However, they require different types of security; financial security, home security, security of mind with regards to their health. Financial services marketed to the baby boomers have to take into consideration the various segments of baby boomers. For example, brokerage firms specifically target healthy hermits. The home security marketers would target the more affluent of the baby boomers because they would have their homes and their valuable items to secure. Again, health security is one that is gained through comfort of mind. Firms targeting baby boomer health would be successful with tactics employing round- the- clock ambulance services. Life Alert is a company that does quite well because of its attention to the security that that age segment requires. Though older generations than baby boomers would be more appealed to such an item, the older baby boomers are retiring and want that peace of mind that comes that is satisfied by Life Alert. A value that is well- known through the Maslow’s hierarchy of needs if self-actualization. Baby boomers tend to be intrinsically motivated; they are interested in engaging in activities that will give them insight to themselves. They are still searching for what makes them them and they are impacted by advertising focused on this need. Future Expectations of The Baby Boomer Segment By 2029, the last of the baby boomers would turn 65 and are likely to represent 16% of the population. Currently, the oldest baby boomers are entering retirement, and as they represent 25% of the population, 18 years of pension payments are to be paid. The concern of many is that the payment of these pensions would be a burden on younger generations. Marketing toward their independence would bring great returns as they would feel like burdens to society. Health- insurance companies and financial service companies should target this segment now, in a way that would appeal to their secure futures. Beachbody and Baby Boomers The image above is one of the many that are found in the testimonials for Beach Body’s well-known fitness program, P90X. The woman seen above is Mary Crawford, who was a 61 year old out of shape, complacent woman. She used the beachbody products over the course of two years, starting with the Power 90 series, then on to the Power 90 Master series, and then started the P90X program. The infomercial for this program can be seen on a variety of cable stations that describe how high- impact it really is. Typically, one would not assume that a woman of 60+ would want to engage in such an activity. However, that is the view that is making marketers failures. Those were the opinions of baby boomer’s elders. Today’s 47- 65 year old cohorts are willing to do what it takes to be fit and healthy. Team Beach Body is appeals to the baby boomers in several ways. Firstly, it appeals to their desire for the feeling of youth. Being healthy and fit is a major need for these people and they are able to attain this through beachbody’s programs. Secondly, it appeals to their value of comfort. Beachbody offers an array of products for different levels of fitness. Like Ms. Crawford, someone would be able to go from very low fitness to an able- bodied, fit person. The infomercials are highly effective among this group because of its expansion on the product. It gives detailed descriptions of how the program works and how it is different from other programs. Also, Tony Horton, the creator of P90X has a sense of care to him. He seems to truly care about the people he is helping with his product, and this is important to the baby boomers. He too, being born in 1958 is a baby boomer as such is an inspiration to other baby boomers. He is a sought after trainer to many. His infomercial is one that was able to catch the attention of many because unlike other infomercial that promise quick results with little effort, Tony Horton explains how the P90X program is a high intensity one that requires time and effort. At first, to a marketer, this seems almost blasphemous. However, it has proven to be effective. The baby boomers, being information seekers, want to gain information on products before purchasing. Tony Horton was able to present his program with extensive information and be honest, and that is what caught the attention of many. References https://www.beachbody.com/text/success/2008/gamewinners/ss_maryc.html http://www.bloomberg.com/news/2010-11-18/beachbody-thinking-beyond-the-infomercial.html

Disillusionment In The Jungle - 1399 Words

In the politically righteous book, The Jungle by Upton Sinclair, a newly wed’s feeling of innocence and happiness after their beautiful wedding in their homeland come to an end following the reality of discovering their new life in America. The notion comes from the disillusionment of American freedom and the twisted advertisement of a capitalist system. America was systematically built to be corrupt and dehumanized the significance of individual existence. This was done by easily replacing, deceiving and exploiting people for the self-interest of the wealthy. The Jungle depicts the exploitation of immigrant lives in Packingtown, a town near Chicago. The small industrialized town is filled with oppressing poverty, dangerous and†¦show more content†¦He becomes a tireless advocate for socialism and gets a job as a porter in a socialist-run hotel. People s lives matter more than the meat and food industry. The world does not revolve around taking advantage of the poor working class and treating them like active robots. Humans are living, not inanimate. Humans are the equivalent to animals in the meat industry for the purpose of profit. Jurgis tours the slaughterhouse. He describes the detachment in the work environment with the slaughtering and packaging of hogs. The hogs are not treated kindly or even thought of as animals just as sales. â€Å"There was a long line of hogs, being simultaneously swung up and then another, and another squealing] and lifeblood ebbing away together.† (Sinclair 39) There is an orderly way to set up the slaughterhouse to distract the poor immigrants of the American lifestyle. The worker wants to give more to their family and add to their financial status even if it means being away from their home country. Businesses take advantage of workers valuing their work ethic more than the idea of being miserable at work so it is done continuously with no remorse. This social construct was built and implied because no one could protest against a life that helps them survive in the America s capitalism. People and animals areShow MoreRelated Heart of Darkness, Hollow Men, and Apocalypse Now Essay1398 Words   |  6 Pagescollapsed under the force of the savage and barbaric darkness. He visits the Congo and is transformed into this man of the jungle. The character of Kurtz is similar in Apocalypse Now; he is a highly decorated general in the vietnam war and Kurtz goes into the jungle leading him to turn into a man of the jungle. Mr. Kurtz one day loses it and goes crazy. He goes off into the jungles of Vietnam and starts terrorizing villages with his crazy actions and beliefs. In Coppolas Apocalypse Now there is a sceneRead MoreEssay on Heart of Darkness981 Words   |  4 PagesVictorian era, yet when he travels into the Congo, where these qualities are of no consequence, he abandons them to become wild. To understand how Kurtz fell to this emotional corruptness, a reader must be aware of three main elements that caused his disillusionment: power, greed, and isolation. When Kurtz was living in England, he was a follower of the island’s ruling party and conducted tasks amongst the supervision of its magistrates. Under these conditions, most of his actions were in abidance toRead MoreThe Illusions Of American Dream1448 Words   |  6 Pagesraces or countries) join the community, and give them equal rights to these â€Å"outsiders† to what they think fit. Human will naturally tend to protect their own circles and remain vigilance to the outside world, thus, it is not an easy thing to do. The Jungle described the tragic experience of the Jurgis family who are immigrants from Lithuania. In order to make a living in America, the Jurgis and his fiancà ©e, Ona, moved to America and came to Chicago to find a job. However, what they are facing is theRead MoreThe Jungle by Upton Sinclair: Fame for the Wrong Reason Essay2798 Words   |  12 Pagesthe immigrants living in Packingtown, the meatpacking district of Chicago. Upton Sinclair’s The Jungle portrays life through the eyes of a poor workingman struggling to survive in this cruel, tumultuous environment, where the desire for profit among the capitalist meatpacking bosses and the criminals makes the lives of the working class a nearly unendurable struggle for survival. The novel The Jungle is a hybrid of history, literature, and propaganda. Sinclair, a muckraking journalist of the earlyRead MoreThe 1950s : A Decade Of Prosperity, Conformity, And Consensus1470 Words   |  6 PagesKylie Suitum Hist 406 Final Paper 12/11/15 Historians tend to portray the 1950’s as a decade of prosperity, conformity, and consensus, and the 1960’s as a decade of turbulence, protest, and disillusionment. Do you agree or disagree with this view? 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For ex ample, when Curt Lemon, Rat Kiley’s best friend stepped on a mine and was killedRead More Oppositions in Joseph Conrads Heart of Darkness Essay1209 Words   |  5 Pagespsychologically, avoiding having to admit that everyone needs some illusions.   No one can deal with the complete unadorned truth, not even men.   Kurtz entered the jungle with illusions of civilizing the natives; later, when he realizes what has actually happened and exclaims, The horror!   The horror! he dies (86).   The disillusionment kills him.   Marlow, also, loses some illusions; however, he manages to create some others for himself, like the idea that he does not need illusions after all.   ThisRead More Light and Dark in Apocalypse Now and Heart of Darkness Essay1677 Words   |  7 Pagesis beyond the bounds of normal society as he begins narrating Apocalypse Now from his hotel room in Saigon. He explains: When I was here [at the war] I wanted to be there [back home]. 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